How Casinos Keep Casino-Goers Happy and Engaged

Casino offers the thrill of risk-taking and the opportunity to win big. But the odds are that you will lose money. The house has a built-in advantage that guarantees it will make more money than you will. This is called the house edge and it’s what keeps casinos in business.

Many casino-goers are not primarily gamblers, but rather people looking for a fun night out. They come to enjoy the food and entertainment, the euphoric environment, and the excitement of winning. As such, it’s critical to keep these customers happy and engaged. Casinos use a number of tactics to do so. For example, some waft scented oils throughout their ventilation systems to keep guests comfortable; others use the sound of jingling slot machines to create a joyful ambiance. And some even program their slot machines to give near-misses to keep players gambling and spending.

Casinos also use sophisticated technology to monitor and control gaming operations. Video cameras watch every table, change in window, and doorway; betting chips have a microcircuit that interacts with electronic systems to oversee the exact amounts wagered minute by minute; and roulette wheels are electronically monitored to catch any statistical deviations from expected results.